Not everything is a smooth ride, not everything is about the celebration and the success. “Really understand that failure is a part of the process. “You always have the opportunity to come back and rewrite your story, and allow the loss to dictate the comeback,” he says now. While the Curry 2 became one of the series’ bestsellers, and Curry won MVP while wearing a pair, the Warriors came up short in the 2016 NBA Finals after their record-breaking 73-9 regular season. 4, 2015.įollowing up on success is no easy task. Golden State Warriors guard Stephen Curry takes part in a basketball clinic with Japan’s Under-18 players in Tokyo on Sept. The brand gambled with a graphic-laden white, black and gold edition for him to wear if he won either MVP or an NBA title. A grey and red pair inspired by Davidson College was launched in March 2015 as a nod to Curry’s alma mater. It was the first time you saw the SC30 logo and it was exciting just knowing that there were opportunities to put certain colors and themes together that were close to my heart and could celebrate major milestones throughout that year and major moments.”Įarly on, a blue and yellow look celebrated “Dub Nation.” A purple and teal edition told the story of “Father 2 Son” and served as a tribute to his father Dell’s days with the Charlotte Hornets. “You got the dimples on the side in the upper, and you have the Charged Foam in the bottom. “To me, it’s iconic just because when you look at the Curry 1, it’s something that I hadn’t really seen before,” said Curry. No matter the design, rollout or sales results, every player has a soft spot for their first signature model. Golden State Warriors guard Stephen Curry poses with the Under Armour Curry 1. Here’s a rundown of the models in Curry’s journey with Under Armour.
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His new long-term extension with Under Armour will extend his signature series beyond his Hall of Fame career. Curry is just the ninth player to hit that threshold. If getting a signature sneaker is relatively rare, hitting the double-digit mark for models is even more unusual. “I always wanted to know what it’d be like to have your name on a shoe, your logo and be able to create different colorways.” “There’s just a different level of attention that you paid to them, both on and off the court,” he said. “Obviously, Jordan set the bar for that, but across the line, Penny Hardaway, Marbury, Vince with the Shox – you wanted to wear their shoes because you could either emulate what they were doing or you could feel a part of their journey.
“As a fan of basketball, you watch a lot of different players, but I think it jumps off the screen different and there’s a certain attachment to the guys that were wearing their own signature sneakers,” he said. In some situations, he’s redirected his sneaker revenue to causes he believes in.Īpproximately 100 NBA players have received their own signature shoe in league history. He’s seen the platform that signature model has provided, from colorways that celebrate the people closest to him, telling stories that highlight the Bay Area, or connecting with fans around the globe. Of the NBA’s 22 current signature shoe lines, the Curry series has become one of the industry’s top five highest-grossing signature businesses annually. Under Armour guaranteed Curry a signature sneaker as part of the pact. When Curry left Nike to sign with Under Armour in 2013, the brand had been making basketball shoes for less than five years.
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With his new contr act extension with Under Armour signed, Golden State Warriors guard Stephen Curry is thinking about how to build his Curry Brand of performance basketball sneakers while extending into new lanes in the future.īut he took time recently to reflect on each of his 10 signature models, touching on the on-court moments and details associated with each pair.
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